ComplexCon is an absolute institution - a nexus of hyped brands, creators, artists, and consumers. Referred to for years as “the cultural superbowl”, it showed no signs of slowing down. And then the pandemic hit and it had to stop. 
That left a big gap to fill, and raised lots of new questions How do you move an event of that scale from in-person to virtual without losing its hype? How do you turn it into an expansive world and make it globally accessible? How do you help over 60 brands sell inventory while giving fans a mind-blowing experience?

We dissected the style and structure of the massively successful event to reassemble it as an abstract webgame - ComplexLand. Unlike many virtual events which tried (and often failed) to capture the energy of a crowded room, ComplexLand was a single-player experience. The focus was on global accessibility, incredible partnerships and lots of fully-shoppable merch.
We used webGL to make the event run in any browser, from desktop or mobile. The experience itself was like a retro-futurist roleplaying game. Guests could  customize an avatar, roam a 3D map and even compete for exclusive product drops. Exploring even led to musical performances, food deliveries and celebrity panel discussions and screenings.